The number of app downloads in India is expected to grow from 1.56 billion per annum in 2012 to 9 billion by 2015, a compound annual growth rate (CAGR) of about 75%, between the age of 16-30, according to an ASSOCHAM-Deloitte joint study.
 
In a joint study undertaken by ASSOCHAM and Deloitte a study titled ‘Digitization & Mobility,’ It has been observed that the paradigm shift was brought by social media campaign during the last elections, where 29 million people made 227 million interactions regarding elections on Facebook and about 60 million tweets from the day elections were announced to the day polling ended.
 
Creating appropriate apps and local language content for each market, marketing of it, user education & awareness, promotions, etc. could generate greater opportunities for telecom and M&E industry.
 
The consumer shift towards mobility devices and applications from fixed products and services provides technology providers, equipment manufacturers, content providers and marketers an opportunity to accelerate the development of mobile solutions (extensions of fixed). The move to mobile devices and cloud services present technology providers with new opportunities to create a closer relationship with customers and increase customer loyalty.
 
Mobile gaming continues to gain momentum, as is evident from the ongoing interest of gaming companies in this market. The current size of mobile gaming segment is 5.6 billion. Few International gaming products such as Angry birds (Rovio), Candy Crush (King), Clash of Clans (Super cell) are extremely popular in the Indian gaming market. Popular social messaging apps, such as Line, offer games on their platforms, which has helped to build the messaging app into a social gaming network and to monetize the app.