  Another Chinese manufacturer, Meizu Technology (MEIZU), on Wednesday officially announced its entry into India with the launch of its flagship smartphone MX5 at Rs. 19,999 for the 16GB inbuilt storage variant. The Meizu MX5 will be available on Snapdeal from 2pm IST on Wednesday. 32GB and 64GB variants will be launched in India at a later date, the company said. MEIZU also announced to unveil more than 40 customer service centers across 20 cities and become the first smartphone brand to offer unique Delivery Repair Services – a doorstep servicing facility in India.
“We are happy to announce our entry into India and look forward to playing a leading role in shaping the smartphone market here. Based on the business philosophy and commitment to pursue perfection, MEIZU remains focused on developing innovative and user-friendly smartphones, which are characterized by their state-of-the-art design, powerful specifications and attractive prices. We look forward to introducing our complete product range in India very soon,” said Li Nan, Vice President - Marketing, Meizu Technology.
“After-sales service will be the key focus for MEIZU, the company plans to open more than 40 customer service centers across 20 cities, to serve existing and potential customers better. “Our focus in India will be to provide future-ready products, which are ahead of competition in both design and performance. The MX5 launch is the first step towards that goal,” added Li Nan.
Meizu MX5 features a 5.5 inch full HD Super Amoled display in 1080 x 1920 pixels resolution with Corning Gorilla Glass 3 protection. It offers a pixel density of 441 ppi. Meizu also claimed that its display had 10,000:1 contrast ratio. The device is powered with 2.2GHz 64-bit Helio X10 octa core processor from MediaTek with 3GB RAM. It runs Android 5.0 Lollipop based Flyme 4.5 Operating System and supports dual-SIM with both the Nano-SIM card slots supporting 4G.
Meizu MX5 sports a 20.7 megapixel rear camera with Sony IMX220 Exmor RS BSI sensor, laser autofocus and dual-tone LED flash. Rear camera record videos at 4K resolution and also sports a 5 megapixel front camera with f/2.0 aperture. For connectivity, it includes - 4G LTE, 3G, Wi-Fi, Bluetooth, GPS/ A-GPS, Glonass, and Micro-USB.
The device is backed by a 3150 mAh battery and supports quick charging with the company's mCharge technology that can charge up to 50 percent in just 30 minutes. It has gravity sensor, IR proximity sensor, gyroscope, ambient light sensor, and digital compass. The device measures 149.9x74.7x7.6 mm and weighs 149 gm.
Founded in 2003 by Jack Wong, Meizu has established its brand credentials by nurturing a strong fan base across the world. A more robust product portfolio reinforces the brand’s commitment to provide state-of-the-art smartphones at affordable prices. With a strong after-sales service network of 1,800 offline stores and 300 experience centers in 313 cities in China, MEIZU endeavors to replicate the same success story in India.
Alibaba Group Holding Ltd., China’s leading e-commerce company, recently invested $590 million for a minority stake in MEIZU. A significant part of the investment will help MEIZU to set up more service centers in India to provide better service. The new customer service centers will cover nearly 70% of the sales areas. Additionally, MEIZU is the first smartphone brand in India to offer a unique Delivery Repair Service option to its customers, wherein a MEIZU smartphone user will enjoy doorstep repair and replacement facility. |