Flytxt, a leading mobile consumer analytics solution provider for Communication Service Providers (CSPs) and mobile enterprises, has announced that it has won the ‘Best Analytics Product for Telecom Industry’ award at the prestigious CMO Asia Telecom Excellence Awards 2015.

Flytxt received this award for its proven mobile consumer analytics solution portfolio, which has enabled its CSP customers to consistently generate 2 to 7% measurable economic value from data. These solutions use packaged analytical models and leverage advanced analytics and machine learning algorithms to deliver deeper consumer insights for faster decision making. These insights, in turn, help CSPs to increase revenue, reduce churn and enhance customer experience. Flytxt's mobile consumer analytics solutions also enable CSPs to collaborate with other enterprises and generate new revenue streams by enabling digital and connected services.

“We are honoured to receive this recognition. For Telcos, customer experience is a competitive differentiator as well as an enabler for growth as they transform from communication service providers to connected service providers. Our aim is to provide analytics solutions for CSPs that allow a deeper understanding of their customers and extend a consistent and differentiated experience throughout the customer lifecycle journey across digital touch points,” said Abhay Doshi, SVP - Product and Marketing, Flytxt.

CMO Asia is a dedicated leadership and networking platform that aims to facilitate sharing of knowledge and best practices among industry influencers cutting across sectors. CMO Asia Telecom Excellence Awards recognizes innovations and contributions to the industry by top companies operating in the telecom space in Asia.