Idea Cellular announced a new contest targeted towards its roaming subscribers under which the subscribers stand to a chance to win Two Ford Ikon cars, Samsonite's American Tourister travel bags, and Travel vouchers from TravelPort.

Participants who accumulate more than 10 points will be entitled for a Rs. 3,500 worth Travel voucher from TravelPort which can be redeemed with domestic tours booked with TravelPort.  

Subscribers can participate in the contest Voice Code 56665 charged at Rs. 5 per min. The IVR will guide the participant to choose the option as his/her answer to the contest question. There will be a total of 15 questions to be answered. Each correct answer will carry one point. The contest will run through till August 31, 2009. Participants can play the contest multiple times to accumulate maximum points.

Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular, said, "IDEA has always strived to enthrall customers through various exciting and innovative customer engagement programs. This specially crafted quiz based contest will offer a chance to win exciting prizes for Idea customers roaming in Idea networks."