In a move to offset the synergy advantage gained by networking major Cisco after acquiring video conferencing firm, Tandberg, Polycom and Juniper Networks have come together to jointly market video conferencing and managed video conferencing services.

The move is particularly more helpful for Polycom since as a pure-play video conferencing player it would have found it difficult to withstand the changed market environment following Cisco’s acquisition of Tandberg.

In India, Polycom has for the past few years adopted a strategy to tie-up with telecom service providers including with Bharti Airtel and Reliance Communications.  

The options for Polycom remain few. It can either gear to face the Cisco-Tandberg challenge or be left for acquisition by Cisco’s rivals.