Vodafone claims that it managed to reach a subscriber base of 450,000 in Europe for its Music services with 100,000 added in December alone.

"We are really excited by our customers'' reaction to these great music offers," says Lee Epting, director of content at Vodafone Internet Services.

"We expect to see continued growth in our music service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs and great value add-ons such as music bundles,” adds Epting.