Comviva unveiled its new range of Usage and retention solutions for service providers at MWC which promise to extend the lifetime value of mobile subscribers.

The range comprises of three solutions which address issues of prime concern to operators. The Revenue Plus solution uses micro-segmentation techniques to present the operator with a 360° view of the customer, enabling the design of effective up-sell and cross-sell campaigns that address the operator’s issue of falling ARPU.

The Reconnect solution focuses on keeping a check on churn while the dynamic discounting feature combines knowledge of network capacity utilization with price and customer demand modeling to define an optimal discount that shifts service usage patterns from peak to non-peak hours.

Commenting on the launch of Usage and Retention, Mr. Manoranjan Mohapatra, CEO, Comviva said, “In the current mobile landscape, which is characterized by high competition and high churn, the ability to segment and enhance the value of customers over their lifetime represents a significant opportunity for growth. Comviva’s Usage and Retention platform enables operators to improve the overall profitability of hard-won customers by implementing highly targeted and highly effective value enhancement techniques throughout the customer’s lifecycle. As markets mature, we see Usage and Retention forming an essential component of operators’ competitive strategies.”