Mobile advertising player, Admob is coming up with new tools and features which will enhance the ability of publishers and application developers to optimize mobile traffic across platforms. The company has come up with new software development kits (SDKs) for Android, Flash Lite and iPhone platforms as well other tools to enable publishers to manage their mobile business including a new Publisher Dashboard, an enhanced Reporting UI, a new Reporting API (beta), and new Server Side SDK Controls. 

“Developers and publishers are building engaging services across multiple mobile platforms and need the tools to effectively monetize their traffic,” says Omar Hamoui, Founder and CEO, AdMob. “The explosive growth we’re seeing makes it an exciting time to be at the forefront of the mobile advertising industry, creating innovative ways to help mobile developers easily manage their business – whether it’s on the iPhone, Android or other emerging platforms – and achieve their goals.”