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Adobe Systems unveils new Creative Suite targeted towards the media industry
TT Correspondent |  New Delhi |  13 Apr 2010

Adobe Systems announced the launch of its Adobe Creative Suite 5 Master Collection designed to assist designers and developers from the media industry. The new software offers access to signature Omniture technologies, to capture, store and analyse information generated by web sites and other sources.

It also has Adobe Flash Catalyst enabling designers to create interactive content without writing code and improve the collaborative process between designer and developer.

Adobe Creative Suite 5 Master Collection includes, in a single package, all of Adobe’s other Creative Suite tools, such as Photoshop CS5, Illustrator CS5, InDesign CS5, Flash Catalyst CS5, Flash CS5 Professional, Dreamweaver CS5, Adobe Premiere Pro CS5 and After Effects CS5.

 “While Creative Suite 5 continues Adobe’s storied history of delivering astonishing new creative features, this release first and foremost addresses the challenges facing publishers and creatives worldwide—how to build profitable businesses around digital content,” said Shantanu Narayen, president and chief executive officer at Adobe. “By coupling online business analytics with our creative tools we’re ensuring that publishers, designers and marketers can create, deliver and optimise beautiful, high-impact digital experiences across media and devices.”

Mr. Sandeep Mehrotra, country head – sales for India, said, “CS5 was a highly anticipated release for the Indian market, home to a vibrant creative culture with the largest film industry in the world, one of the most awarded advertising industries, and including an ever growing population of  animation, design, music, architecture, gaming, publishing and outsourcing industries.”

    
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13 Apr 2010(IST)  
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