VAS enabler, TeleDNA Communications today announced that mobile operator Aircel selected its VAS platform to offer enhanced mobile messaging and location-based applications (LBA).

The VAS platform provided by TeleDNA includes SMSC (short Messaging Service Centre), MMSC (multimedia messaging service centre), CBC (Cell Broadcast Centre) LBA (Location Based Applications).

The platform will allow Aircel to offer VAS applications and services such as Information Services, Advertisements, Mobile Yellow Pages, City site seeing, Emergency Alert Services, Social Networking, Navigation and Tracking Services among others.

A Cell Broadcast Centre (CBC) feature of the platform allows operators to have complete control over the cell broadcast message and also provides emergency warnings. TeleDNA says that its platform interfaces with the mobile network elements such as BSCs, RNC and MSC over standard interfaces (3GPP or 3GPP2). The GIS server will allow Aircel to easily define a a geographical area on the fly and broadcast messages.

“Defining and delivering compelling and innovative mobile user experiences has been our focus since inception, we are proud to partner with Aircel and look forward to support Aircel’s strong commitment to achieve profitable and sustainable growth as the company moves forward,” said Mr. Praveen Nallapothula, CEO, TeleDNA Communications Pvt Ltd.