Vodafone Essar extended the tariff war to the Bonus Card space with the launch of a Rs.4 priced Bonus Card for its prepaid subscribers.

The newly introduced Bonus Cards offer options to prepaid subscribers to avail benefits such as additional talk time, local night calls and SMS at reduced rates.

Existing subscribers can avail information about the Rs. 4 Bonus offer and also activate the service by dialing the special toll free advisory number *121*. On activation, Rs. 4 will be deducted from the main account balance and the benefit will be valid for one day.

The company says that the new Bonus Card is aimed at enabling many more people at the grass root level to stay connected.

The company is also advertising the new Bonus Card through a television commercial (TVC) that features an animated parrot who thinks that these days it is very difficult to buy anything for chaar rupaay. 

 Speaking on the launch Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, said, “We are delighted to launch the most economical bonus offer available in the market. This marks the democratization of bonus cards, empowering more and more customers to exercise choices at a highly affordable price point of Rs. 4. We hope to communicate the product offering effectively and with absolute simplicity through our brand new advertising campaign.”