Argentina’s leading mobile operator, Movistar which is part of the Telefónica Group announced the launch of Windows Live Messenger services based on Synchronica’s Java-based client.

The service named Windows Live Messenger Java, enables subscribers to experience the full functionality of Windows Live Messenger on their mobile phones, by downloading Synchronica’s Java-based client from the Movistar website.

Movistar will kick off an advertising campaign in a number of leading Argentinean print and electronic media on early August), combined with an introductory discounted offer of USD2.50 for unlimited use of the service during the first month.

Vanina Angelini, Movistar Argentina’s Product Manager, comments, "We chose Synchronica’s  Java-based Windows Live client and its hosted IMPS platform because of the functionality and excellent usability the solution provides. In my view, Mobile IM may well turn out to be the most important Value Added Service over the next couple of years,  because it creates stickiness and reduces churn.”

Carsten Brinkschulte, CEO of Synchronica, adds, "Movistar Argentina’s decision to deploy our technology for their Windows Live Messenger service underlines the strategic importance of our acquisition of Colibria’s IMPS business earlier in the year. As Argentina’s largest mobile operator, Movistar is ideally placed to use this new, highly addictive service to increase ARPU while also reducing churn."