The MMA (Mobile Marketing Association) announced the launch of its Certified Mobile Marketer Programme, MMA Track in Singapore, for the Asia Pacific region.

The course is open to mobile professionals and individuals involved in mobile campaigns, with the programme designed to educate both individuals and organisations on mobile marketing best practices, privacy issues and guidelines on various methods of marketing to consumers on mobile.

“Singapore is at the centre of the regional mobile ecosystem in Asia, a base for global players as well as a launch pad for innovative start-ups. In addition, with over 6.8 mobile phone subscriptions, the market has proven itself to be an ideal test bed for mobile marketing and advertising campaigns, which can then be rolled out through the region. With a view of Singapore’s position within the region, we’re delighted to launch our first localized Certified Mobile Market Program for Asia Pacific here today, to enable marketing professionals to increase their knowledge and expertise in mobile marketing and advertising,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Pte Ltd.

The MMA certifications will also be recognized by other industry partners as part of the MMA’s collaborative approach.

There are three certification tiers to the Certified Mobile Marketer Program. Each tier consists of different aspects of the mobile industry and various topics such as mobile campaign regulatory requirements, key industry terminology and mobile campaign budgeting. For a limited period, the introductory price for the course is US$199 for members and US$249 for non members.