Aricent launched a new end-to-end Mobile Service Assurance focus to its OSS offerings with an aim to create and deliver differentiated, high-quality customer experiences and innovative services efficiently and effectively.

“In the highly competitive market for mobile customers, service quality has come to the forefront of consumers’ evaluation criteria given its fundamental role in the overall perceived subscriber experience,” said Jeremy Green, Mobile Practice Lead at Ovum.  “With new pressures mounting like traffic volume and real-time services combined with future network–straining applications like video chat, service providers are working feverishly to improve service quality and implement a host of assurance initiatives.” 

 “Service assurance is a top priority for mobile network operators today as they manage through an unprecedented change in the communications landscape.  As the surge in devices, applications, and traffic continues, assuring network and service quality is critical to enabling competitive success,” said Ajay Gupta, sr. vice president at Aricent.  “It is very important that CSPs measure the experience at every subscriber level than at broad network level, and therefore, Aricent’s deep experience with carrier networks, devices, and service, from 2G to 3G and now 4G, has created a very unique competency within its consultants and engineers to help Service providers in this critical area which has a big impact on profitability and market share.”