UK-based mobile messaging solution provider, Synchronica announced the acquisition of Canada-based provider of mobile email and content delivery platforms, iseemedia.

Iseemdia claims to have strong presence in emerging market, particularly India. Synchronica says that post acquisition, its addressable market scales up to 853 million.

Iseemedia focuses on entry-level messaging services for emerging markets. Its flagship “iseedocs” product uses advanced streaming to reduce network bandwidth consumption by as much as 90% when downloading Email attachments. This patent-pending document streaming technology, which is ideal for operators that seek to conserve expensive bandwidth, will be integrated into the next version of Synchronica Mobile Gateway.

“This acquisition adds 180 million end users to Synchronica’s addressable market worldwide and brings us that much closer to breaking the magical one-billion barrier,” said Carsten Brinkschulte, Synchronica CEO. “In these high-growth, high-churn emerging markets, the further strengthened Synchronica can continue to help operators differentiate themselves and reduce churn with an advanced, bandwidth-efficient, messaging platform that supports any phone.”

Anthony DeCristofaro, CEO and President of iseemedia, commented, “We are extremely pleased to now join forces with Synchronica, creating the worldwide leading provider of advanced messaging solutions from  basic handsets to Smartphones.”