Philippines largest mobile operator, Smart Communications announced the launch of push email services branded ‘GoMail’ based on UK-based Synchronica’s Mobile Gateway middleware solution.

The service will be offered on a flat rate basis and is compatible with all handsets.

“Being able to provide push email to any of our 45.3-million customers was a compelling prospect for Smart,” said Danilo Mojica, head of Smart’s Wireless Consumer Division. “In the same way that Smart’s innovative but affordable offerings made the use of voice and SMS ubiquitous in the Philippines, we would like to turn email into another universally available service on a mobile phone from which the everyday Filipino may benefit. With the launch of GoMail, we’ve turned that prospect into a reality. Synchronica’s Mobile Gateway was the ideal choice to power GoMail, giving our subscribers a user-friendly way of sending and receiving email on any kind of handset.”

Carsten Brinkschulte, CEO of Synchronica, commented, "We’re really pleased that Smart chose our award-winning Mobile Gateway to bring their innovative GoMail push email service to market. Synchronica’s Mobile Gateway has been designed for markets like the Philippines, where operators are increasingly introducing addictive data services to the mass-market as a means of increasing ARPU levels, and combating churn."