The MMA (Mobile Marketing Association) announced the appointment of Greg Stuart as President and CEO, effective immediately.

Mr. Stuart was the President and CEO of the Interactive Advertising Bureau (IAB) from 2001 through 2007. Over the past three years, Mr. Stuart has served as advisor, director and angel investor to more than a dozen venture-backed companies worldwide, a few of which have already exited for over three quarters of a billion U.S. dollars.  

“Greg is a seasoned leader with hands-on experience in building out new media channels and digital media businesses. This, combined with his clear vision for the mobile industry, and his understanding of the global markets, makes him the ideal CEO to further the MMA’s mission of building the mobile marketplace,” said Federico Pisani Massamormile, global chairman for the MMA. “His successful track record in galvanizing an association and building a new medium, along with his unique understanding of each constituent in our membership will be key for helping global brands and agencies make mobile a critical part of their marketing mix.” 

“I am truly excited to be joining the MMA at this stage,” Mr. Stuart said.  “My sense is that the need to evangelize the channel has changed to a need to educate brands and agencies on how to apply the reach and personal and powerful effectiveness of mobile for their brands. The time has come to bring together consumers, global marketers, agencies, the media, technology and carriers to build a best of breed medium in mobile.”

Stuart will be based in New York and will oversee the MMA’s global operations.