Celkon Mobiles, on Monday launched WIN 400, its first ever Windows based smartphone in the Indian market for Rs. 4,979. Celkon has partnered with Microsoft for a series of Windows based phones. Through this partnership, Celkon will not only explore newer segments but will also be better positioned to give a wide range of offerings to its existing customers. The device will be available in all retail stores and leading ecommerce portals.

WIN 400 is a dual-SIM model and features a 4.0 inch WVGA display. It is powered by a 1.2GHz quad-core processor with 512MB RAM. The device runs on Windows 8.1 OS, the latest in the series. It comes with a 5 megapixels auto focus rear camera with flash light and a 1.3 megapixels front camera.

The model comes with 3G connectivity, GPS and Bluetooth – 4.0 V along with Wi-Fi 802.11 to enable faster data surfing and connectivity. It is backed by a 1500 mAh Li-Ion battery. It comes with 4GB of internal storage that is expandable up to 32 GB using microSD card. The device can also use the Microsoft Cloud platform, One Drive with free storage of 15GB. It comes in a white and black colour variant.

“We are happy to announce our  Association with Microsoft and Qualcomm, a new milestone for Celkon .We have many more exciting offerings lined up in the coming year as well which will stand true to our proposition of being innovative yet affordable,” said Y Guru Chairman and Managing Director - Celkon Mobiles.

“We at Celkon believe in products which are absolute value for money for our customers. In continuation of that, we are today pleased to announce the launch of our first Windows-based phone WIN 400. This phone provides a unique Windows experience with seamless multitasking and value-added features such as a front-facing camera, 3G support and more. We are confident that our partnership with Microsoft will prove to be a mutually beneficial association and immensely benefit our consumers,” said Murali Retineni, Executive Director-Celkon Mobiles.

“I congratulate Celkon Mobiles on the launch of their first Windows phone today – the WIN 400. Our deep engagement with local OEMs is one of the engines of growth for the Windows ecosystem and we are proud of our partnership with Celkon. With Celkon’s WIN 400, Windows is now available to a whole new group of consumers in India, who are looking for innovation and value,” said Rajiv Ahlawat, Director Mobility, Microsoft India.