Idea Cellular announced a new tie-up with Bangalore-based Ziva Software’s Zook to offer personalized ‘Stock Search and Subscription Service’ for its mobile subscribers in Punjab.

The services will be available for a monthly rental of Rs 30 and subscribers can send SMS <ACT> to 51234 to avail the service.

The tie-up claims that the differentiation in the service offered by them when compared to competitors is that subscribers can opt for having stock alerts for specific stocks.

The tie-up plans to expand the alliance to other parts of the nation gradually.