UFO Moviez will be showing LIVE all IPL-3 matches on multiplexes and theatres across the country in high definition format without any commercial interruptions. The firm will also market cricket merchandise, gifts, multi cuisine food stalls etc to cater to the entire family. Cheer leaders and live bands will also be put up at some venues.

The company further says that a ‘Cinema Jockey’ will be anchoring various interactive activities in the foyer with a range of contests being held from time to time and the winners of these contests being flashed on screen across different theatres nationally.

UFO Moviez has entered in a strategic alliance with multiplex chains like Cinemax, INOX, Fame, PVR and others and also have partnered with single screen theatres for screening the DLF IPL T-20 matches starting from March 12, 2010. UFO Moviez is handling the techno-commercial aspects of screening IPL matches in India. It has till now tied up with over 550 screens including 200 multiplexes.

Talking about their latest endeavor Mr. Kapil Agarwal, Joint Managing Director, UFO Moviez India Ltd. says, “We are proud to introduce this pioneering concept of bringing live IPL matches across Indian theatres. With a target of showcasing the IPL across 1000 cinemas we have got into strategic alliances with multiplexes & single screen cinemas across the country including Tier 2 & 3 cities. As no major bollywood films will be released during this IPL, this will serve as profitable alternate revenue generating entertainment content for the exhibitors. The High Definition format of IPL matches, which means better quality and more content on screen, that too without any ads will be an "out of the world" viewing experience for the patrons.”