Tata Teleservices on Monday announced the launch of ‘Call-n-Tweet’ VAS for its CDMA subscribers. The service will allow Tata Indicom’s subscribers to post Voice Tweets from their mobile handsets without the need to log on to the internet.

Subscribers can avail the service by logging in to callntweet.com using their Twitter account details. Users can speak in any language. The service also scores over other mediums of tweeting which generally are restricted to 140 characters.

Each voice tweet will be charged Re.0.80.

The service is offered in tie-up with Kirusa that has provided its Voice SMS solution for the service.

On the launch of the service, Lloyd Mathias, Chief Marketing Officer, Tata Teleservices Limited said, “Online social networking is completely integrated with today’s lifestyle. The need to be connected to friends and acquaintances at your own pace, is gaining momentum day by day. At last count, Twitter was attracting 190 million visitors per month and generating 65 million tweets a day. We wanted to give our subscribers an amazing option to log on to Twitter 24X7.” 

Kirusa’s VP-Sales Taranjit Singh Batra, said, “Access to social networking sites is the next reality check for carriers in Mobile Value Add Services. These sites are firing the imagination of young generation nowadays. To enable them to log in and leave updates is a functionality which no carrier can afford to ignore today.”