Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE



Ruckus Wireless’ WBA solution promises cost effective alternative to WiMAX in urban areas

Sudarshan Boosupalli
Country Head, Ruckus Wireless
  TT Correspondent |  New Delhi | 17/11/2009

The surging demand for access to broadband over the wireless medium is gaining heat in India like never before and this has given rise to many new players entering the field with their technological solutions. One such player, Ruckus Wireless has introduced an end-to-end WBA solution as an alternative to WiMAX deployments in urban areas. TelecomTiger catches up with Sudarshan Boosupalli, Country Head, Ruckus Wireless to know more.


Q1) What makes you venture into a new domain for you, i.e. the wireless broadband access space?

Ans: There are two factors that have led us into this space. It''s important to understand the progression of the technology, specially making Wi-Fi reliable. When Ruckus Wireless went into business in 2004 it focused exclusively on delivering wireless IPTV, and it has been extremely successful in this market. Having conquered that challenge, the company began implementing its same reliable Wi-Fi technology, now known as "Smart Wi-Fi" in the enterprise environment. Its ability to enhance Wi-Fi by focusing the radio beam and having it avoid interference quickly garnered Ruckus a reputation as a technology leader. The natural progression of delivering Wi-Fi connectivity to the enterprise is to deliver it to the campus enterprise, meaning outdoor Wi-Fi access. Ruckus Wireless is the first company to deliver dual-band 802.11n fully-meshable outdoor APs.  This led to deployments in metro areas for hot spots and 3G offload. The Smart Wi-FI technology provides benefits outdoor that differentiates Ruckus in this application.  When considering a campus, neighborhood or city deployment long distance backhaul is another needed capability, which Ruckus has added to its portfolio.  The resulting end to end solution, including the "home wireless modem" CPE enables a tremendous opportunity to deliver DSL-like services wirelessly to developing markets.


Q2) You may end up competing with broadband services offered over WiMAX or 3G which have the ability of being delivered directly into the end-user terminal. How do you view this situation?

Ans: Where there is an existing infrastructure, be it WiMAX (which companies are building, not have built), 3G or copper, there is no competition per se. Ruckus Wireless is not targeting those markets although the Ruckus WBA solution can be used for infill need. It is primarily targeted at emerging markets where the cost of building a WiMAX system, would for example, cost around $495,000 per square kilometer of urban space to service. The cost of the Ruckus WBA Solution, providing equal coverage, costs about $95,000. The ROI would take 6-12 months where as WiMAX ROI would be 3-5 years. Separately, we fully expect to see Wi-Fi as a complementary infrastructure to WiMAX for data offload.


Q3) There are many players who are already present in this space. What will be your strategy to establish your business in wake of this?

Ans: There may be many players in this space, in terms of different technologies aimed at piece parts of a wireless broadband access solution, but outside of Ruckus, no company offers an end-to-end solution, let alone a fully managed one. Ruckus is delivering a point to point backhaul product, fully meshable outdoor 802.11n APs (5GHz & 2.4GHz can be configured as desired for mesh and customer access) and CPE devices to ensure complete connectivity throughout a building. On top of that, the solution is fully managed from the backhaul equipment to each and every end user client and all parts in-between.


Q4) Do you feel you can face competition from in-building solution providers particularly from femtocell or picocell based technology providers?

Ans: Femtocells were designed to extend the range of cellular networks indoors where signal coverage can be a problem using the broadband connection  Wi-Fi is used primarily for broadband data access using computers and other Wi-Fi-enabled handheld devices.  We believe that eventually these products will be combined in certain applications.   They will peacefully co-exist until dual-mode (Wi-Fi/GSM) phones that reliably support voice over Wi-Fi and seamless roaming between Wi-Fi and GSM network obviate the need for femto.


Q5) How big (in terms of revenues) do you feel this market is in India?

Ans: India represents one of the biggest market opportunities for Wi-Fi in Asia and perhaps throughout the world.   The market for enterprise wireless alone in Asia Pacific is projected exceed US $495 million by 2012, according to Gartner. In addition, the broadband wireless access market in Asia Pacific is expected to reach nearly US $250 million by 2012. India will realize a large share of this revenue fueled by need to solve the problems of low broadband penetration and sparse fixed line access.  This makes Wi-Fi the most economical and viable option for providing broadband access throughout India.


In 2008, Ruckus Wireless realized worldwide revenues of US $32.7 million. In our second quarter of 2009, India represented 25 percent of our revenue.  India continues to outperform other markets around the world due to pent up demand for mobile wireless access across nearly all vertical markets. 


Q6) What are your business plans for this product in India?

Ans: Our plans are to continue to help the current telecom providers within India with whom we have strategic relationships to build and scale their wireless broadband infrastructures throughout India. Our business plans include offering additional products and services to these customer that will enable them to grow their service revenue and expand their networks.

 mail this article    print this article    Show and Post Comment
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more
Other interviews
Kirusa’s newly launched InstaVoice ReachMe app provides unique telephony experience for users
95%+of the products delivered today by iVOOMi is made in India
A large proportion of our product and solution portfolio is directly relevant to 5G networks
RS Sharma on the status of Digital India
Cloud telephony is the best suited medium to reach out to the masses
"Smartphones have an integral part to play in the connected world of future"
“Domestic (Indian) brands are taking a larger share of the market every month”
“I do not expect much impact on tariff for consumers”
“We would be focusing on LTE 4G solutions in 2014 in India”
“We will start rolling out 4G LTE services by end of this financial year”
After advent of LTE technological innovation is much more challenging
“Our green technology can reduce diesel consumption by 56%”
“We expect 3G revenue contribution to be at par or exceed 2G revenue”
"We are strengthening our service capabilities in India"
“We partner with right technology and utilize our competitive advantage”
Indian VAS market is huge and effectively receptive
We are looking at growth in India
3G, 4G to fuel MVAS growth
Introduction of data plans at the right price and packaging key to growth
Smartphones will be major catalyst for mobile advertising growth in India
Despite challenges VAS market will continue to grow in India
Indo-US defense ties have created opportunities for T&M industry
3G penetration will help expand VAS market in India
ZTE has formed an enterprise solutions team for enterprise business in India
Telecom operators are looking forward to deploy green wireless solutions
Our value proposition to hotels has been well accepted
Effective mobile campaign management can boost operator’s business
Interpreting and analyzing data is vital for successful business
Unified Communications is transforming India Inc
Bill shock makes 90% Indians switch off data connection
LTE will ensure lower capital investment
'We need to come quickly to LTE': J S Sarma
'Corporate war fueling 2G controversy:’ A Raja
Mobile data services the new opportunity for Indian operators to increase ARPU feels Comverse
Capgemini foresees huge scope for engagement with Indian Mobile Operators to drive Rural uptake
“Waiting for competition to tap the $ 150 mn agri-info MVAS market along with us”: RML
“Already serving more than 657 mn ad displays monthly in India over mobile web”: Admob
“Our international reach will be our main differentiator for mobile financial services,” says Roamware
Sterlite Technologies plans multi-fold organic growth to break into the global top league
Entry of 3G will make Broadband Services more appealing in India, says NSN
Picocell as a tool for Customer Retention, the ip.access way
WiMAX not a 4G technology, only LTE is, says Ericsson CTO
No business case for WiMAX in rural India….definitely not, says Qualcomm India
Delta carving out differentiation around Green Quotient of its telecom site power solutions
TI’s new chip makes way for Smaller, Denser, Cost-effective wireless base station design
Qualcomm India: “Well-positioned to serve both GSM & CDMA operators for 3G migration”
UTStarcom: IPTV far more relevant technology to India than any other market in the world
“Decision to foray into CDMA space is with an eye on data services” says Sistema Shyam’s CEO
‘Fixedline infrastructure can never deliver broadband across India’ says GSMA Director
Loop Mobile: Engaging and then exciting our subscribers is the core focus of all our communication initiatives
With voice being commoditised, SMS set to assume greater role, foresees Tekelec
"The race is still anybody's to win in the mobile browser market," declares BOLT
“WiMAX has seen very good traction and adoption in India”, says Tata Elxsi
“.tel is the biggest innovation in the internet”
India’s largest mall on your mobile: ngpay
Economic slowdown has no impact on Airtel, says Akhil Gupta
Synchronica fully supports legal interception unlike RIM, says CEO
Motorola says uniquely positioned to best serve critical technology demands of enterprises in India
Tandberg: Real value of video-conferencing solution should be measured on usability and benefits
DTH, WiMAX and Billing to be new focus areas for Oracle India
Wireline Services will bounce back, says Chairman MRO-TEK
Motorola well-positioned to play a major role in India’s next phase of growth, says Mohanty
Aircel will double its network by 2008 end
‘We are migrating to full IP Network’, says MTNL director (technical) Kuldip Singh
Sistema will offer competitive tariff, Mobile TV in India
Mobile TV is a distant dream in India
IT & BPO growth story will continue
Redefining rules of the game