Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE

Interview

 
 



3G, 4G to fuel MVAS growth

GD Singh
Director, DigiVive
 
  TT Correspondent |  | 01/11/2012

Last decade was for voice and the current decade will be for data VAS. In an interaction with TelecomTiger, GD Singh, Director, DigiVive, speaks about MVAS growth, challenges and company’s future plans

                                   

 

 

Q. Do you think that VAS would emerge bigger than voice and messaging in terms of revenue in near future?

 

A. In the near future voice will still continue to contribute major part of the revenue. But, eventually in the due course of time this will happen and this would be close to the end of this decade. VAS certainly plays a vital role and telecom operators believe that the last decade was for voice and the current decade will be for data VAS.  

 

Advent of smartphones and launch of 3G and 4G airwaves has brought about a new pattern in customer consumption. People are no more using their mobile phones as phones but the real meaning of handset is coming out. We are witnessing growth in demand for internet browsing and mobile applications. Proliferation of devices with different features, friendly user interface, bigger screen size promise the masses to come embedded with loads of applications and other unique services/features and is yet another factor that is fuelling growth of MVAS industry.

 

 

Q. According to latest figures released by Trai, the mobile subscribers’ base in India has been declining for the last couple of months. Does this bother you?

 

A. Decline in telecom subscriber base doesn’t really bother us as what really matters is subscribers with GPRS connection. In last one year we have garnered five million subscribers and there is still huge untapped market left for us. The Mobile VAS is poised at the edge of a revolution; successful play in the future will depend entirely on pushing the boundaries of innovation keeping the needs of the consumer in mind.

 

 

Q. With urban subscriber base more or less reaching the limit, the rural mobile subscriber numbers are still showing decent pace of growth. Do you think there is need to understand VAS related needs of these people to improve ARPU?

 

A. Our nexGTv service is purely an entertainment driven VAS and broadly caters to Tier1, Tier2 and Tier3 cities. There is definitely huge potential for VAS in the rural market but services which are more informative in nature are the real bet for this type of audience. Therefore, there is a need to understand the needs of VAS related to these people in order to improve ARPU for the telecom operators.

 

DigiVive being a data VAS company plans to cater to the needs of this market through services like health and utility. We plan to enter the utility and health domain in the near future and thus tap the rural market with the appropriate and desired service.

 

 

Q. Currently companies working in VAS segment are facing challenges like high cost of VAS, limited availability of content in local language(s) and non-availability of enough high-end mobile phones. Will these challenges hamper the growth of VAS market in India?

 

A. VAS industry can be categorized into Current M-VAS and Emerging M-VAS. Current M-VAS includes SMS, MMS, etc. and requires less data consumption whereas Emerging M-VAS includes mobile apps and games that are supported by enhanced technical back-up and requires high data usage.

 

DigiVive’s mobile TV service- nexGTv belongs to Emerging M-VAS category and in order to deal with these challenges we have undertaken few steps from our end. As per our business model nexGTv is available for free across platforms, except on Apples’ App Store where there is one time download charge of $1.99. We also have tie-ups with operators directly and offer nexGTv as a monthly package for minimal amount where one can enjoy unlimited and uninterrupted TV viewing for an entire month. So, this helps us not bothering nexGTv users with cost issues. nexGTv as an entertainment platform offers over 100 live channels in multiple languages that include Hindi, English, Tamil, Telegu, Marathi and other languages that are spoken at large in our country. Also, in order to play nexGTv it is not necessary for users to carry a high-end mobile. In fact, the basic requirement is a mobile phone with internet connection and a native video player.

 

Speaking about mobile market in India, there are exhaustive numbers of low cost or economical smartphones that come embedded with unique features. These features enable mobile users to download and try as many mobile applications as possible. We constantly work on our technical back-end services to provide the best user-experience to all consumers that access nexGTv irrespective of mobile type, screen and network.

 

 

Q. Talking about TRAI proposals, does it make sense to govern a nascent and evolving sector like VAS?

 

Cont-->> 1   2   
 mail this article    print this article    Show and Post Comment
  
Whitepaper
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more
Other interviews
RS Sharma on the status of Digital India
Cloud telephony is the best suited medium to reach out to the masses
"Smartphones have an integral part to play in the connected world of future"
“Domestic (Indian) brands are taking a larger share of the market every month”
“I do not expect much impact on tariff for consumers”
“We would be focusing on LTE 4G solutions in 2014 in India”
“We will start rolling out 4G LTE services by end of this financial year”
After advent of LTE technological innovation is much more challenging
“Our green technology can reduce diesel consumption by 56%”
“We expect 3G revenue contribution to be at par or exceed 2G revenue”
"We are strengthening our service capabilities in India"
“We partner with right technology and utilize our competitive advantage”
Indian VAS market is huge and effectively receptive
We are looking at growth in India
Introduction of data plans at the right price and packaging key to growth
Smartphones will be major catalyst for mobile advertising growth in India
Despite challenges VAS market will continue to grow in India
Indo-US defense ties have created opportunities for T&M industry
3G penetration will help expand VAS market in India
ZTE has formed an enterprise solutions team for enterprise business in India
Telecom operators are looking forward to deploy green wireless solutions
Our value proposition to hotels has been well accepted
Effective mobile campaign management can boost operator’s business
Interpreting and analyzing data is vital for successful business
Unified Communications is transforming India Inc
Bill shock makes 90% Indians switch off data connection
LTE will ensure lower capital investment
'We need to come quickly to LTE': J S Sarma
'Corporate war fueling 2G controversy:’ A Raja
Ruckus Wireless’ WBA solution promises cost effective alternative to WiMAX in urban areas
Mobile data services the new opportunity for Indian operators to increase ARPU feels Comverse
Capgemini foresees huge scope for engagement with Indian Mobile Operators to drive Rural uptake
“Waiting for competition to tap the $ 150 mn agri-info MVAS market along with us”: RML
“Already serving more than 657 mn ad displays monthly in India over mobile web”: Admob
“Our international reach will be our main differentiator for mobile financial services,” says Roamware
Sterlite Technologies plans multi-fold organic growth to break into the global top league
Entry of 3G will make Broadband Services more appealing in India, says NSN
Picocell as a tool for Customer Retention, the ip.access way
WiMAX not a 4G technology, only LTE is, says Ericsson CTO
No business case for WiMAX in rural India….definitely not, says Qualcomm India
Delta carving out differentiation around Green Quotient of its telecom site power solutions
TI’s new chip makes way for Smaller, Denser, Cost-effective wireless base station design
Qualcomm India: “Well-positioned to serve both GSM & CDMA operators for 3G migration”
UTStarcom: IPTV far more relevant technology to India than any other market in the world
“Decision to foray into CDMA space is with an eye on data services” says Sistema Shyam’s CEO
‘Fixedline infrastructure can never deliver broadband across India’ says GSMA Director
Loop Mobile: Engaging and then exciting our subscribers is the core focus of all our communication initiatives
With voice being commoditised, SMS set to assume greater role, foresees Tekelec
"The race is still anybody's to win in the mobile browser market," declares BOLT
“WiMAX has seen very good traction and adoption in India”, says Tata Elxsi
“.tel is the biggest innovation in the internet”
India’s largest mall on your mobile: ngpay
Economic slowdown has no impact on Airtel, says Akhil Gupta
Synchronica fully supports legal interception unlike RIM, says CEO
Motorola says uniquely positioned to best serve critical technology demands of enterprises in India
Tandberg: Real value of video-conferencing solution should be measured on usability and benefits
DTH, WiMAX and Billing to be new focus areas for Oracle India
Wireline Services will bounce back, says Chairman MRO-TEK
Motorola well-positioned to play a major role in India’s next phase of growth, says Mohanty
Aircel will double its network by 2008 end
‘We are migrating to full IP Network’, says MTNL director (technical) Kuldip Singh
Sistema will offer competitive tariff, Mobile TV in India
Mobile TV is a distant dream in India
IT & BPO growth story will continue
Redefining rules of the game