Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE

Interview

 
 



95%+of the products delivered today by iVOOMi is made in India

Mr. Ashwin Bhandari
CEO, iVOOMi India
 
  Ashish Sharma |  New Delhi | 19/12/2017

iVOOMi, a Chinese electronic major OEM/ODM, expanding its footprint in tier 2, 3 & 4 markets in India through its mid-segment products. In an interaction with TelecomTiger, Ashwin Bhandari, CEO, iVOOMi India talks about current projects, challenges and future plans. Excerpts from his interview:

 

Q. What are the motivators for iVOOMi to manufacture & design its products in India?

A. Since the time we entered the Indian market, we have witnessed growth in all dimensions. We see huge potential in the Indian market and the most important change in the market is yet to be seen. Next year the market will shift faster than ever before, and with this volume it''s highly motivating to manufacture our smartphones in India. We believe producing/manufacturing close to the market enables us to be highly agile and responsive towards the market.

Further as we see the government moving forward on to the next stage of PMP, pushing PCBA manufacturing and Moulding in India, this will enable the ecosystem to curve to the next level wherein the total control of the product will be within India. This will help in managing the products and inventory better basis the market.

Post this we wish to start designing of our products within India, which will highly localise the products and making it the best choice for India and its neighboring countries.

 

Q. How is iVOOMi contributing to the 'Make in India' initiative of the government and to what extent will this help iVOOMi and in what ways?

A. 95%+of the products delivered today by iVOOMi is made in India. We strongly believe in the Make in India initiative and see this as a very big opportunity for the Indian business environment.

As we come from a manufacturing background with a long experience in designing and manufacturing products, we see great opportunity for us and believe we have an edge over the local players.

 

Q. Would moving beyond just assembling the products in India to designing them locally have any impact on the overall performance of the devices?

A. The Indian smartphone market is growing at a very fast pace. This is the best time to manufacture and design our devices locally and it will in fact, enable us to deliver products that are more suitable and satisfactory for the Indian market. This will ensure better logistics and supply chain management basis the market. Once we start the designing of our products within India, it will help in lowering of production costs and improvement in the quality of the products and enable us to deliver better devices at value prices.

 

Q. Will this initiative have any impact on the credibility of the brand in the mind of the customer?

A. Yes, it would. International Brands that manufacture in India have witnessed huge growth. This is true across all the industries, including FMCG, Automobiles, to name a few. So surely this will be received well by the Indian consumers.

 

Q. Why choose Hipad Technology to locally manufacture & design iVOOMi's devices? How do you plan to take this association forward?

A. We have had a long standing relationship with Hipad. For years, we have worked very closely with Hipad on multiple projects in strategic terms. Hipad EMS is the best in South East Asia with a proven track record for more than 10 years. Hence, we want to leverage on our long relationship to deliver best-in-class products every day. Further, we are happy to see our partner embark on a partnership with Xiaomi for production.

 

Q. What is your target business growth rate? What are your further business expansion plans?

A.  We are confident that we would witness double growth every quarter in each of our portfolios. We are working on unique product lines and business models to deliver better and better products every day, which is why we see no hurdles towards growth. The team is working towards the single goal of consumer satisfaction and consumer delight every day, which will ensure stability and bright future in India.

First, it was the team, which we have already established; and we have also been recognized in the market. 2018 will mark the next phase for us, we have huge plans in terms of innovative products, and innovative sales models to reach our consumers, better after-sales service in terms of value added services, and further growing till we set up our own R&D in India by 2019.

    
 mail this article    print this article    Show and Post Comment
  
Whitepaper
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more
Other interviews
Kirusa’s newly launched InstaVoice ReachMe app provides unique telephony experience for users
A large proportion of our product and solution portfolio is directly relevant to 5G networks
RS Sharma on the status of Digital India
Cloud telephony is the best suited medium to reach out to the masses
"Smartphones have an integral part to play in the connected world of future"
“Domestic (Indian) brands are taking a larger share of the market every month”
“I do not expect much impact on tariff for consumers”
“We would be focusing on LTE 4G solutions in 2014 in India”
“We will start rolling out 4G LTE services by end of this financial year”
After advent of LTE technological innovation is much more challenging
“Our green technology can reduce diesel consumption by 56%”
“We expect 3G revenue contribution to be at par or exceed 2G revenue”
"We are strengthening our service capabilities in India"
“We partner with right technology and utilize our competitive advantage”
Indian VAS market is huge and effectively receptive
We are looking at growth in India
3G, 4G to fuel MVAS growth
Introduction of data plans at the right price and packaging key to growth
Smartphones will be major catalyst for mobile advertising growth in India
Despite challenges VAS market will continue to grow in India
Indo-US defense ties have created opportunities for T&M industry
3G penetration will help expand VAS market in India
ZTE has formed an enterprise solutions team for enterprise business in India
Telecom operators are looking forward to deploy green wireless solutions
Our value proposition to hotels has been well accepted
Effective mobile campaign management can boost operator’s business
Interpreting and analyzing data is vital for successful business
Unified Communications is transforming India Inc
Bill shock makes 90% Indians switch off data connection
LTE will ensure lower capital investment
'We need to come quickly to LTE': J S Sarma
'Corporate war fueling 2G controversy:’ A Raja
Ruckus Wireless’ WBA solution promises cost effective alternative to WiMAX in urban areas
Mobile data services the new opportunity for Indian operators to increase ARPU feels Comverse
Capgemini foresees huge scope for engagement with Indian Mobile Operators to drive Rural uptake
“Waiting for competition to tap the $ 150 mn agri-info MVAS market along with us”: RML
“Already serving more than 657 mn ad displays monthly in India over mobile web”: Admob
“Our international reach will be our main differentiator for mobile financial services,” says Roamware
Sterlite Technologies plans multi-fold organic growth to break into the global top league
Entry of 3G will make Broadband Services more appealing in India, says NSN
Picocell as a tool for Customer Retention, the ip.access way
WiMAX not a 4G technology, only LTE is, says Ericsson CTO
No business case for WiMAX in rural India….definitely not, says Qualcomm India
Delta carving out differentiation around Green Quotient of its telecom site power solutions
TI’s new chip makes way for Smaller, Denser, Cost-effective wireless base station design
Qualcomm India: “Well-positioned to serve both GSM & CDMA operators for 3G migration”
UTStarcom: IPTV far more relevant technology to India than any other market in the world
“Decision to foray into CDMA space is with an eye on data services” says Sistema Shyam’s CEO
‘Fixedline infrastructure can never deliver broadband across India’ says GSMA Director
Loop Mobile: Engaging and then exciting our subscribers is the core focus of all our communication initiatives
With voice being commoditised, SMS set to assume greater role, foresees Tekelec
"The race is still anybody's to win in the mobile browser market," declares BOLT
“WiMAX has seen very good traction and adoption in India”, says Tata Elxsi
“.tel is the biggest innovation in the internet”
India’s largest mall on your mobile: ngpay
Economic slowdown has no impact on Airtel, says Akhil Gupta
Synchronica fully supports legal interception unlike RIM, says CEO
Motorola says uniquely positioned to best serve critical technology demands of enterprises in India
Tandberg: Real value of video-conferencing solution should be measured on usability and benefits
DTH, WiMAX and Billing to be new focus areas for Oracle India
Wireline Services will bounce back, says Chairman MRO-TEK
Motorola well-positioned to play a major role in India’s next phase of growth, says Mohanty
Aircel will double its network by 2008 end
‘We are migrating to full IP Network’, says MTNL director (technical) Kuldip Singh
Sistema will offer competitive tariff, Mobile TV in India
Mobile TV is a distant dream in India
IT & BPO growth story will continue
Redefining rules of the game