Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE

Interview

 
 



Smartphones will be major catalyst for mobile advertising growth in India

Atul Satija
VP & Managing Director, Asia Pacific Inmobi
 
  TT Correspondent |  | 25/06/2012

Mobile Advertising is all set to touch INR 144 crores by 2013. As of March’12, the market is pegged at INR 105 crores, In an interaction with TelecomTiger, Atul Satija, VP & Managing Director, Asia Pacific Inmobi, speaks about the growth of mobile advertising in India and the company’s future plans

 

 

 

Q. How do you see the growth of mobile Advertising in India?

 

A. Mobile advertising has come a long way and its future is brilliant. Adoption of smartphones and tablets in India will drive its reach tremendously. Large brands are increasingly dedicating bigger portions of their digital advertising budgets to mobile as there is a better understanding of the platform and its benefits. In a Media Consumption survey conducted by us, the Mobile consistently scored higher than other medium across a variety of activities for mobile Internet users in India. The results underline the sweeping changes taking place in media consumption habits across the world, more so in India. Businesses that will succeed in the next 3-5 years will be the ones that are able to fully comprehend the power of the medium and harness its potential.

 

 

Q. Do you feel that the prevailing regulatory uncertainty in India will affect the mobile advertising market?

 

A. InMobi is a display ad network for mobile internet. Consumers, as they browse, content are presented ads on the InMobi ad network. So, from InMobi’s perspective, there would be no impact on its business

 

 

Q. 3G and 4G penetration in India has not been as speedy as in other developed countries. Will that be a challenge for you?

 

A. The government is taking steps to roll out 3G in India and going by the popular demand, we should have a smooth transition to 4G also.

 

 

Q. Bharti Airtel has recently entered mobile advertising segment. Do you feel the market will get crowded and completion stiffer in near future?

 

A. No Comments.

 

 

Q. What are your future Plans?

 

A. We plan to scale up the business across two dimensions simultaneously-innovation in product and technology and geography dimension. Digital marketing is all about a strong platform. Inefficiencies are best solved with good technology. If we can provide the right technology and tools for the mobile ecosystem to create higher monetization’s, it will naturally lead to higher yields. To achieve this, we will simply have to put smart engineers to build the technology solutions.

Mobile advertising is a very global business. Everyone today has a cellphone. That’s vastly different from PC business, where the utilizations is concentrated in the developed markets. We make sure we are a global solution and hence we provide ways of mobile advertising in all parts of the globe.

    
 mail this article    print this article    Show and Post Comment
  
Whitepaper
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more
Other interviews
"Smartphones have an integral part to play in the connected world of future"
“Domestic (Indian) brands are taking a larger share of the market every month”
“I do not expect much impact on tariff for consumers”
“We would be focusing on LTE 4G solutions in 2014 in India”
“We will start rolling out 4G LTE services by end of this financial year”
After advent of LTE technological innovation is much more challenging
“Our green technology can reduce diesel consumption by 56%”
“We expect 3G revenue contribution to be at par or exceed 2G revenue”
"We are strengthening our service capabilities in India"
“We partner with right technology and utilize our competitive advantage”
Indian VAS market is huge and effectively receptive
We are looking at growth in India
3G, 4G to fuel MVAS growth
Introduction of data plans at the right price and packaging key to growth
Despite challenges VAS market will continue to grow in India
Indo-US defense ties have created opportunities for T&M industry
3G penetration will help expand VAS market in India
ZTE has formed an enterprise solutions team for enterprise business in India
Telecom operators are looking forward to deploy green wireless solutions
Our value proposition to hotels has been well accepted
Effective mobile campaign management can boost operator’s business
Interpreting and analyzing data is vital for successful business
Unified Communications is transforming India Inc
Bill shock makes 90% Indians switch off data connection
LTE will ensure lower capital investment
'We need to come quickly to LTE': J S Sarma
'Corporate war fueling 2G controversy:’ A Raja
Ruckus Wireless’ WBA solution promises cost effective alternative to WiMAX in urban areas
Mobile data services the new opportunity for Indian operators to increase ARPU feels Comverse
Capgemini foresees huge scope for engagement with Indian Mobile Operators to drive Rural uptake
“Waiting for competition to tap the $ 150 mn agri-info MVAS market along with us”: RML
“Already serving more than 657 mn ad displays monthly in India over mobile web”: Admob
“Our international reach will be our main differentiator for mobile financial services,” says Roamware
Sterlite Technologies plans multi-fold organic growth to break into the global top league
Entry of 3G will make Broadband Services more appealing in India, says NSN
Picocell as a tool for Customer Retention, the ip.access way
WiMAX not a 4G technology, only LTE is, says Ericsson CTO
No business case for WiMAX in rural India….definitely not, says Qualcomm India
Delta carving out differentiation around Green Quotient of its telecom site power solutions
TI’s new chip makes way for Smaller, Denser, Cost-effective wireless base station design
Qualcomm India: “Well-positioned to serve both GSM & CDMA operators for 3G migration”
UTStarcom: IPTV far more relevant technology to India than any other market in the world
“Decision to foray into CDMA space is with an eye on data services” says Sistema Shyam’s CEO
‘Fixedline infrastructure can never deliver broadband across India’ says GSMA Director
Loop Mobile: Engaging and then exciting our subscribers is the core focus of all our communication initiatives
With voice being commoditised, SMS set to assume greater role, foresees Tekelec
"The race is still anybody's to win in the mobile browser market," declares BOLT
“WiMAX has seen very good traction and adoption in India”, says Tata Elxsi
“.tel is the biggest innovation in the internet”
India’s largest mall on your mobile: ngpay
Economic slowdown has no impact on Airtel, says Akhil Gupta
Synchronica fully supports legal interception unlike RIM, says CEO
Motorola says uniquely positioned to best serve critical technology demands of enterprises in India
Tandberg: Real value of video-conferencing solution should be measured on usability and benefits
DTH, WiMAX and Billing to be new focus areas for Oracle India
Wireline Services will bounce back, says Chairman MRO-TEK
Motorola well-positioned to play a major role in India’s next phase of growth, says Mohanty
Aircel will double its network by 2008 end
‘We are migrating to full IP Network’, says MTNL director (technical) Kuldip Singh
Sistema will offer competitive tariff, Mobile TV in India
Mobile TV is a distant dream in India
IT & BPO growth story will continue
Redefining rules of the game